Communiqué de presse

Groupe Média TFO creates a new experience on Google Assistant for families in French Canada

Published on 30 November 2018 by TFO

Toronto, November 29, 2018 - With its new app Boukili Audio, Groupe Média TFO, the Canadian expert in French language digital learning, has created a new Google Assistant experience for Canadian families. Available today, Boukili Audio offers a collection of more than 120 audio books, including more than 70 audio books exclusive to Google Assistant, to enable French language learning for children between the ages of 4 and 8.

We are thrilled to be the first French-language educational media enterprise to work with Google on a Google Assistant experience for French-speaking families in Canada. This experience allows us to deliver our award-winning learning content in French through a fantastic new audio distribution platform that is attracting growing audiences, said Glenn O`Farrell, President and Chief Executive Officer of Groupe Média TFO. While 8% of Canadians already own a smartspeaker, Google with its Google Home represents 55% of smartspeaker owners as of Q1 2018, according to a Media Technology Monitor survey*. We are delighted to work with Google as a French content provider on Google Assistant in Canada”.

Canadian families with a Google Home or the Google Assistant installed on their smartphone or tablet - set to the French-Canadian language - will now be able to discover Boukili Audio`s educational experience with the invocation phrases “OK Google, parler avec Boukili Audio”.

Boukili Audio is an interactive game that helps children put their memory and comprehension skills to the test with a dynamic educational experience. This new experience is an addition to TFO`s extensive selection of educational content in French, renowned for its quality and relevance, and is a product extension of the Boukili app. Created and developed to help kids learn to read autonomously while having fun, the tablet Boukili experience has already accumulated over 1 million book readings.

Boukili Audio is available on any Google Home, Google Home Mini or Google Assistant compatible smartphones and tablets.

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About Groupe Média TFO

Groupe Média TFO is an essential destination for audiences seeking innovative educational and cultural content in French, at the vanguard of digital learning. TFO serves two million students and 30,000 teachers in Ontario and in Canada, and hosts the number 1 French-language YouTube channel in Canada. Groupe Média TFO has earned two YouTube Silver Play Buttons and over 500 million views for its network of channels. Its content has earned various awards, from Austin to Amsterdam: Kidscreen Awards, Gémeaux Awards, Cassies, IBC Awards, SXSW Film Design Awards, and many more.

About Boukili Audio

Boukili Audio is an interactive educational game that allows 4 to 8 year olds to develop their memory, listening and oral French comprehension skills with more than 125 audio books on animals, nutrition, music, travelling and much more captivating subjects. After listening to the stories, Boukili Audio puts the child to the test with a series of 3 multiple choice questions to evaluate, while having fun, their French language comprehension and memory.

Contact and interviews requests

Mélanie Grenier

Senior Coordinator of Corporate Communications and Commitment Valorization

Groupe Média TFO

mgrenier@tfo.org

(416) 968-8321

*Source