Communiqué de presse

From TOU.TV to Air France, MaXi is going around the world

Published on 13 December 2017 by TFO

Created by Groupe Média TFO and Frima, MaXi, a youth series first designed for mobile devices, will launch on several digital platforms across the world.

Toronto, December 13, 2017 - Groupe Média TFO is proud to announce the arrival of MaXI on various international digital platforms. All 26 11-minute episodes will now be offered on Radio-Canada's ICI Tou.tv, on the United Arab Emirates youth application eJunior KidsTV, and for young travellers on board Air France and Taiwanese airline Eva Air's planes.

"We are happy to see that our vision to expand access to our content is coming to fruition through the distribution on three different continents of one of our flagship youth series. As bearer of inclusive and environmental values, MaXi is a proud representation of our country. While showcasing our content in Ontario, we can also share our province's cultural and linguistic richness with all of Canada and the rest of the world." – Glenn O'Farrell, President and Chief Executive Officer of Groupe Média TFO.

"We are very excited to see our part-time Siamese twins and their friends find an ever-growing audience through these new broadcasts. For Frima, the international deployment of MaXi is all the more important because it represents the materialization of sustained efforts in the production of an original animation series. We are proud to see that our vision for intellectual property development that focuses both on creative talents in animation and our digital innovation DNA is coming to fruition." – Philippe Bégin, Vice-President, Intellectual Properties, Frima

MaXi: a series to denounce the impact of human activity on the environment

Each episode takes the audience through the fantastic adventures of Mara and Xilo, part-time Siamese twins living in the fantasy world of Vakarma where humour, music and games are intertwined. Through universal themes that educate its audience about the impact of human activity on the environment, the series wishes to be a touching and charming metaphorical reflection of current climate changes for kids across the world.

MaXi: a series in favour of inclusion and screen-sharing

MaXi's characters ― from Mara and Xilo's blind father to Jack the MALE unicorn ― are original, unique and inclusive, and they promote differences while inviting audiences to discover others. These likeable characters will resonate with just about everybody.

The adventures of the two protagonists and their friends were imagined in order to interest the whole family and foster listening skills between parents and children. MaXi will probably offer its new international audience unique moments of family conversations because it owes its popularity to current events and its universal and unifying values.

Over 8,500 mobile app downloads in the first weeks after launch

Designed first and foremost for tablets and smartphones, MaXi also includes a participation aspect. The series' mobile application, which was downloaded 8,500 times in eight weeks, allows kids to transform into screenwriters and directors by creating their own interactive comics to share with their friends.

To watch MaXi's trailer, click here.

About Frima Studio

Frima is a leader of the entertainment and innovation sector. Since its creation in 2003, the company has developed a slew of media products, including video games, visual effects and animations. Frima's expertise also include virtual reality, augmented reality and connected toys. On top of working closely with international partners, including LEGO, Mattel, Zynga, Ubisoft, Hasbro and Electronic Arts, Frima has developed its own original and successful properties, such as Chariot, Nun Attack, FATED and MaXi.

About Groupe Média TFO

At the cutting edge of digital learning, Groupe Média TFO is an essential destination for children and audiences seeking educational and innovative content in French. TFO serves two million students and 30,000 teachers in Ontario and Canada. Groupe Média TFO has earned two YouTube Silver Play Buttons and over 450 million views for its 24-channels network. Its content has earned various awards, from Austin to Amsterdam: Kidscreen Awards, Gémeaux Awards, Cassies, IBC Awards, SXSW Film Design Awards, and many more.

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Information and Interview Requests:

Anaïs Latulippe – Communications Coordinator

Office: 416-968-8224

Email: alatulippe@tfo.org